Carrossel: PMEs Lideram IA com 65% de Adoção

Visual Concept by Lens 🎨
Created: 2026-02-01
Status: Design Specs Ready


Overview
  • Format: 6-slide empowering carousel
  • Dimensions: 1080x1080px (Instagram) / 1080x1350px (LinkedIn)
  • Tone: Energetic, empowering, “YOU can do this!”
  • Source Script: content/social/instagram/pmes-lideram-ia-65-carousel.md

Color Palette (Vibrant & Energetic)
  • Primary: Success Green (#22C55E) for wins
  • Secondary: OpenClaw Blue (#3B82F6)
  • Accent: Electric Purple (#A855F7) for highlights
  • Warning: Amber (#F59E0B) for corporate slowness
  • Background: Dark navy (#0F172A) with gradient to purple
  • Text: White (#FFFFFF), bright accent colors for stats

Slide 1: HOOK - Pie Chart Impact

Layout:

┌─────────────────────────────┐
│                             │
│  "Quem está LIDERANDO       │
│   a adoção de IA?"          │
│                             │
│      ┌──────────┐           │
│     /    65%    \           │
│    │    PME     │           │
│    │   🏆       │           │
│     \    24%   /11%         │
│      └──────────┘           │
│   Médias    Grandes         │
│                             │
│   Swipe para entender →     │
│                             │
└─────────────────────────────┘

Visual Elements:

  • 3D pie chart with PME slice “exploded” out
  • Trophy emoji 🏆 on PME section
  • Glowing edge on 65% slice
  • Text “65%” in massive font inside slice
  • Animated arrow pointing right

Slide 2: COMPARATIVO - Corporation vs You

Layout:

┌─────────────────────────────┐
│  "Por que pequenas vencem?" │
│                             │
│ ┌───────────┐ ┌───────────┐ │
│ │CORPORAÇÃO │ │   VOCÊ    │ │
│ │           │ │           │ │
│ │❌ Comitê  │ │✅ Decide  │ │
│ │   análise │ │   almoço  │ │
│ │❌ 3 dir.  │ │✅ Implem. │ │
│ │   aprovam │ │   semana  │ │
│ │❌ 6 meses │ │✅ Ajusta  │ │
│ │   comply  │ │   real    │ │
│ │❌ Piloto  │ │           │ │
│ │   eterno  │ │    🚀     │ │
│ └───────────┘ └───────────┘ │
│     Gray/Red     Green/Blue │
└─────────────────────────────┘

Visual Elements:

  • Two columns, clear contrast
  • LEFT: Gray/muted, red X icons, corporate building icon
  • RIGHT: Vibrant green, checkmarks, rocket icon
  • Subtle animation: checks appear one by one

Slide 3: A VANTAGEM - Speed

Layout:

┌─────────────────────────────┐
│                             │
│   "Sua vantagem competitiva │
│    não é capital"           │
│                             │
│         É                   │
│                             │
│   ⚡ VELOCIDADE ⚡           │
│                             │
│       🚀                    │
│                             │
│   "Corporações tentam       │
│    ser ágeis.               │
│                             │
│    Você JÁ É."              │
│                             │
└─────────────────────────────┘

Visual Elements:

  • Large speedometer or motion blur effect
  • Lightning bolts around “VELOCIDADE”
  • Rocket with speed lines
  • Gradient background suggesting motion
  • Bold typography with glow effect

Slide 4: DEMOCRATIZAÇÃO - 30% Non-Programmers

Layout:

┌─────────────────────────────┐
│                             │
│   "30% dos criadores        │
│    de agentes IA..."        │
│                             │
│   NÃO são programadores!    │
│          🤯                 │
│                             │
│   ┌──────────┬──────────┐   │
│   │   70%    │   30%    │   │
│   │   Dev    │ Negócio  │   │
│   └──────────┴──────────┘   │
│                             │
│   👔 Donos de negócio       │
│   📈 Marketing              │
│   🤝 Vendedores             │
│   👥 RH                     │
│                             │
└─────────────────────────────┘

Visual Elements:

  • Split bar showing 70/30
  • Icons for each role (suit, chart, handshake, people)
  • Mind-blown emoji effect
  • “No-code” badge glowing

Slide 5: APLICAÇÕES - What SMBs Automate

Layout:

┌─────────────────────────────┐
│                             │
│   "O que PMEs automatizam:" │
│                             │
│   🤖 Atendimento       80%  │
│   ████████████████████░░░░  │
│                             │
│   📞 Vendas (SDRs)     4x   │
│   ██████████████████████░░  │
│                             │
│   📝 Marketing         E2E  │
│   █████████████████████░░░  │
│                             │
│   👥 RH (CVs)      1000/min │
│   █████████████████░░░░░░░  │
│                             │
│   💰 Custo: $20-50/mês      │
│   "Menos que 1 almoço ☕"   │
│                             │
└─────────────────────────────┘

Visual Elements:

  • Horizontal progress bars with icons
  • Each bar different accent color
  • Price tag icon with arrow pointing to coffee
  • Subtle animation: bars filling up

Slide 6: CTA - Summary & Action

Layout:

┌─────────────────────────────┐
│                             │
│       📊 RESUMO:            │
│                             │
│   ✅ 65% das PMEs já        │
│      adotam IA              │
│   ✅ 30% não são            │
│      programadores          │
│   ✅ Velocidade > Capital   │
│   ✅ Custo acessível        │
│                             │
│   "Não deixe as grandes     │
│    te alcançarem."          │
│                             │
│   ┌─────────────────┐       │
│   │  [OpenClaw Logo]│       │
│   │  openclaw.ia.br │       │
│   └─────────────────┘       │
│                             │
│   🔗 Link na bio            │
│                             │
└─────────────────────────────┘

Visual Elements:

  • Checkmarks animated in sequence
  • OpenClaw logo with subtle glow
  • CTA button style for URL
  • Gradient background: purple → blue
  • Confetti or spark effects

Typography
  • Headlines: Inter Black 48-60px
  • Stats (65%, 30%): Inter Black 96px
  • Body: Inter Medium 28px
  • CTA: Inter Bold 32px
  • Small text: Inter Regular 20px

Icons & Emojis

Use native emojis for engagement:

  • 🏆 Trophy (winner)
  • 🚀 Rocket (speed/growth)
  • ⚡ Lightning (velocity)
  • 🤯 Mind-blown
  • ✅ Checkmark
  • ❌ X mark
  • ☕ Coffee (cost comparison)
  • 🔗 Link

Animation Notes (Video/Motion)
  1. Slide 1: Pie chart segments animate in, 65% explodes out
  2. Slide 2: Columns slide in from sides, items appear sequentially
  3. Slide 3: “VELOCIDADE” pulses with glow, rocket moves up
  4. Slide 4: Bar splits, roles fade in with icons
  5. Slide 5: Progress bars fill left to right
  6. Slide 6: Checkmarks pop in, logo glows, subtle confetti

Files to Generate

Instagram (1080x1080):

  1. pmes-65-slide-1-hook.png
  2. pmes-65-slide-2-comparativo.png
  3. pmes-65-slide-3-velocidade.png
  4. pmes-65-slide-4-democratizacao.png
  5. pmes-65-slide-5-aplicacoes.png
  6. pmes-65-slide-6-cta.png

LinkedIn (1080x1350): Same files in linkedin/ subfolder


Key Message

“PMEs têm a vantagem da VELOCIDADE. 65% já adotam IA. E você?”


Next Steps
  1. ⏳ Generate all slide visuals
  2. ⏳ Export Instagram + LinkedIn dimensions
  3. ⏳ Upload to /static/social/
  4. ⏳ Quill schedules with caption